Jameson X St. Patrick’s Festival – Drinks&Co
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JAMESON X ST. PATRICK'S FESTIVAL

Written by: Rebecca Fok
Updated: March 24, 2019
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What a blast everyone had last St. Patrick’s Weekend! There is a reason why this festive occasion has been around for generations: the joy it brings when friends and family bond over drinks, laughter and games. And being quintessentially Irish, Jameson Whiskey was not going to be just a bystander. To lend its support to this important tradition, Jameson partnered with Oxwell & Co. for a splendid shindig last weekend; the event included a Jameson Masterclass, Jameson Wall Pong, an exquisite Jameson Bar set-up complete with leather couches and bean bags. Attractive prizes were also up for grabs!

WHISKIES ARE ALSO A BRILLIANT CHOICE FOR ANYONE LOOKING FOR THAT BEVVY TO START OFF A GREAT FESTIVAL
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Delve deeper with a Jameson Masterclass

We all know how St. Patrick’s Day usually unfolds: lads and lasses going crazy with their pints and shots - the same celebratory routine every year. But, what if we started off St. Patrick’s Day differently for a change? Jameson nailed this by delving deeper into what really makes this occasion special: the story behind an Irish classic, Jameson Whiskey through a masterclass that exhibited the wonders and intricacies of how it is made. The masterclass was hosted by our charismatic Cocktail Brand Ambassador, Rhyse Borland that attracted a variety of people from whiskey lovers to bartenders and cocktail enthusiasts. Attendees also had the privilege of tasting the various raw and sherry matured whiskies that go into the make-up of Jameson Whiskey.

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The Irish Coffee

Whiskey on the rocks may be the popular lad’s choice but what about ‘em lasses? Fret not, Jameson’s rendition of the ‘Irish Coffee’ - a creamy and delish cocktail is the perfect choice for the ladies and coffee lovers alike. Wondering what goes into this delightful cup of beverage? Here’s the ingredients you need to replicate this tasty treat at home: smooth Jameson Whiskey, Irish coffee, fresh or whipped cream and lastly, a sprinkle of cinnamon and nutmeg to finish it off. Prefer something else without coffee? Sure, check out our Cocktail Tutorials to learn how to create a variety of moreish cocktails at home or anywhere you like!

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Jameson Bar set-up

What to do after a sensational and educational masterclass? Time to grab a few cups of Jamo, Dry and Lime of course! The Jameson Bar set-up at Oxwell & Co. was the perfect locale for anyone looking to let loose last St. Patrick’s weekend. Everyone was doing a bee-line towards the suave looking leather couches, securing a comfortable spot to enjoy their whiskies. And for those who preferred to mingle while standing - the Jameson-branded barrel tables were the perfect choice. Families, friends and co-workers alike had a blast catching up while nestled comfortably on our couches as they rock out to eargasmic rock music. All in all, the Jameson Bar Set-Up was rustic and homely, an exemplary model of how an authentic Irish bar should look like – no wonder it was such a hit with the crowd of hunky gentlemen along Ann Siang Hill.

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Play the Jameson Wall Pong & Bag Some Goodies

Beer Pong? Nah, that’s too common. Check out the Jameson Wall Pong; an enhanced version of the Beer Pong. The Jameson Wall Pong was a great way to bond and created an atmosphere of conviviality. Participants had a blast trying to beat one another and to top it off, winners walked away with prizes like trendy Jameson t-shirts and tote bags too!

Jameson has set a new standard for St. Patrick’s this year; they have re-created an authentic Irish bar set-up and enriched the public with invaluable insights of Jameson Whiskey through a well-received masterclass. This collaboration between Jameson and Oxwell & Co. was a breath of fresh air for seasoned party-goers who pack the streets every year. St. Paddy’s isn’t just about beer or stouts, whiskies are also a brilliant choice for anyone looking for that bevvy to start off a great festival.

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